We had the pleasure of redesigning the brand image for Piscino, a local company that offers at-home swimming lessons for children. At Les Germaines, nothing is decided blindly: every creative decision is guided by a strategy based on analysis and real data.

In this case, our research revealed that trust had to be at the heart of Piscino's positioning. Our challenge? To create a reassuring identity for parents, while highlighting the playful and childlike world of the business.

What could be better, then, than the sticker symbol? It represents success and achievement, while recalling childhood and fun: because yes, a child is always thrilled at the idea of receiving a sticker!

By combining naive illustrations inspired by swimming gear with a vibrant palette, we created the perfect balance between safety and playfulness. Add to that an improved and redesigned logo, and there you have it: the new era of Piscino comes to life.